Privacy policy

Last updated: April 28,2026

This Privacy Policy explains how Danylo Hennadiiovych Dubrovskyi, a sole proprietor registered in Ukraine ("Yup", "we", "us", or "our"), collects, uses, shares, and protects information when you use the Yup mobile application, website, and related services (the "Service").

Yup is a family productivity app that helps parents and guardians create missions, tasks, coins, rewards, and family routines for children. Yup is intended primarily for parents and guardians, not as a stand-alone service for children. Because Yup may be used by children through parent-managed profiles, we design the Service to collect only the information we need, give parents control, and avoid advertising-based child tracking.

If you are a parent or legal guardian, please read this Privacy Policy together with our `COPPA_GDPRK_Notice.md`.

1. Who We Are

Controller / operator: Danylo Hennadiiovych Dubrovskyi, a sole proprietor registered in Ukraine
Address: 30 Hradonachalnytska Street, Apt. 4, Odesa, Odesa Oblast 65052, Ukraine
Privacy contact: privacy@yup.kids
Support contact: support@yup.kids
If you are in the European Economic Area, United Kingdom, or Switzerland, Yup is the data controller unless we say otherwise in a specific notice.

2. Who Can Use Yup

Yup is intended for families and is directed primarily to parents and guardians. A parent or legal guardian must create and manage the family account. Children may use child-facing parts of Yup only with permission from and under the control of their parent or legal guardian.

For children under 13 in the United States, and for children below the applicable digital consent age in the EEA or UK, we require parent or guardian consent where required by law.

3. Information We Collect

Parent or Guardian Account Information
We may collect:

  • Name or display name.

  • Email address.

  • Password or authentication credentials.

  • Family settings.

  • Language, country, and time zone.

  • Subscription status, purchase history, and plan information.

  • Support messages and feedback.

  • Waitlist or contact form information, such as full name, email address, and message.

Child Profile Information
A parent or guardian may provide or allow a child to provide:

  • Child first name, nickname, or display name.

  • Avatar, icon, or profile color.

  • Age, age range, birth year, or birthday if needed for age-appropriate features.

  • Tasks, missions, habits, routines, and completion status.

  • Coins, points, reward balances, streaks, and progress.

  • Rewards created or approved by the parent.

  • Optional notes, comments, or uploaded content if those features are enabled.

Yup is not designed to collect children's precise location, contacts, biometric identifiers, government IDs, health data, school records, or financial account details.

Device, App, and Usage Information
We may automatically collect:

  • Device type, operating system, app version, and language.

  • IP address and approximate location derived from IP address.

  • Log data, crash reports, diagnostics, and performance data.

  • App interactions, such as screens viewed, feature usage, and error events.

  • Push notification tokens if you enable notifications.

  • Cookies or similar technologies if you use our website.

We use this information to operate, secure, debug, and improve Yup. We do not use children's personal information for targeted advertising.

Payment Information
If Yup offers paid plans or in-app purchases, payments may be processed by Apple, Google, Stripe, or another payment provider. We do not store full payment card numbers. We may receive limited payment-related information such as purchase status, transaction ID, plan type, renewal status, and country.

As of the "Last updated" date, Yup's website presents the app as coming soon and allows visitors to join a waitlist. If you join the waitlist, we use your information to contact you about Yup, launch updates, support, investor requests, partner requests, and related opportunities.

4. How We Use Information

We use information to:

  • Provide, maintain, and personalize the Service.

  • Create and manage family accounts and child profiles.

  • Show tasks, missions, coins, progress, rewards, and parent-managed store items.

  • Sync data between parent and child devices.

  • Send service messages, reminders, and notifications.

  • Provide customer support.

  • Manage waitlist, contact, investor, and partner requests.

  • Process subscriptions and purchases.

  • Prevent fraud, abuse, security incidents, and unauthorized access.

  • Analyze and improve app reliability, usability, and performance.

  • Comply with legal obligations and enforce our Terms.

5. Legal Bases for EEA, UK, and Similar Regions

Where GDPR or similar laws apply, we rely on the following legal bases:

  • Contract: to provide the Service requested by the parent or guardian.

  • Consent: for child data where parent or guardian consent is required, optional marketing, optional notifications, and optional cookies where required.

  • Legitimate interests: to secure, debug, improve, and support the Service in a way that does not override user privacy rights.

  • Legal obligation: to comply with law, tax, accounting, app store, and safety obligations.

6. How We Share Information

We may share information with:

  • Family members inside the same Yup family account, according to account roles and settings.

  • Service providers that help us host, store, secure, analyze, support, and deliver the Service.

  • Payment providers and app stores for purchases and subscriptions.

  • Push notification providers, if notifications are enabled.

  • Analytics and crash reporting providers, only as needed to understand app reliability and usage.

  • Professional advisers, such as lawyers, accountants, and auditors.

  • Authorities or other parties when required by law, legal process, or safety needs.

  • Another company if we are involved in a merger, acquisition, financing, or sale of assets.

We do not sell children's personal information. We do not use or disclose children's personal information for targeted advertising. If we ever want to disclose children's personal information to third parties for targeted advertising or similar purposes, we will first obtain any separate parent consent required by law.

Yup may use service providers reasonably necessary to operate the website and app, such as app stores, cloud hosting, authentication, analytics, crash reporting, push notifications, payment processors, and support tools. Material third-party processors used in the live service will be disclosed in this Privacy Policy and in App Store / Google Play privacy disclosures as they are enabled in production.

7. Children's Privacy and Parent Controls

Parents and guardians control child profiles in Yup. A parent or guardian can request to:

  • Review personal information collected from their child.

  • Correct or update their child's information.

  • Delete a child profile or account data.

  • Withdraw consent for further collection or use of their child's information.

  • Refuse to allow further sharing of their child's information, except where sharing is necessary to provide the Service.

We will not require a child to provide more personal information than reasonably necessary to use a feature. To make a request, contact us at privacy@yup.kids. We may need to verify that you are the parent or legal guardian before fulfilling the request.

8. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, comply with law, resolve disputes, enforce agreements, and maintain security. In general:

  • Parent account data is kept while the account is active.

  • Child profile data is kept while the family account or child profile is active.

  • Deleted account or profile data is removed from active systems within 30 days, unless we need to keep limited information for legal, security, backup, or fraud-prevention reasons.

  • Backups are deleted or overwritten on a regular schedule, usually within 90 days.

We do not keep children's personal information indefinitely.

9. Your Privacy Rights

Depending on where you live, you may have rights to:

  • Access the personal information we hold about you.

  • Correct inaccurate information.

  • Delete information.

  • Object to or restrict certain processing.

  • Withdraw consent.

  • Receive a copy of your information in a portable format.

  • Appeal or complain to a privacy regulator.

Parents and guardians may exercise these rights for their child where allowed or required by law.
To submit a request, contact privacy@yup.kids.

10. U.S. State Privacy Notice

Yup does not sell personal information or share children's personal information for cross-context behavioral advertising. If state privacy laws apply to you, you may have rights to access, correct, delete, or opt out of certain uses of personal information. Because Yup does not currently sell personal information or use children's personal information for targeted advertising, we do not offer an opt-out for those activities. If this changes, we will update this Privacy Policy and provide required choices.

11. International Transfers

Yup may process and store information in countries other than where you live. These countries may have different data protection laws. Where required, we use appropriate safeguards for international transfers, such as standard contractual clauses or other lawful transfer mechanisms. Data hosting region: Yup may use hosting and infrastructure providers located in the European Union, the United States, or other regions where our processors operate.

12. Security

We use reasonable technical and organizational measures to protect personal information, including access controls, encryption in transit, limited employee access, monitoring, and secure development practices. No online service is completely secure. If you believe your account or child data may be at risk, contact us at security@yup.kids.

13. Notifications and Communications

We may send service-related messages, such as account, security, task, reward, and subscription notices. You can manage push notifications in the app or device settings. We will not send marketing communications to children. Parents may unsubscribe from marketing emails at any time.

14. Third-Party Links and Services

Yup may link to third-party websites, app stores, payment providers, or services. Their privacy practices are governed by their own policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If changes are material, we will provide notice in the app, by email, or by another reasonable method. The "Last updated" date shows when this Privacy Policy was last changed.

16. Contact Us

For privacy questions or requests, contact: `Danylo Hennadiiovych Dubrovskyi, sole proprietor registered in Ukraine` `30 Hradonachalnytska Street, Apt. 4, Odesa, Odesa Oblast 65052, Ukraine` `privacy@yup.kids`

Support: support@yup.kids